The WhatsApp Blog

WhatsApp, done properly.

Plain-English guides on using WhatsApp to win and keep more customers, from Chris Dillon, The WhatsApp Guy. A new one every week.

WhatsApp Isn't SMS: How to Use It to Grow Your Sales

WhatsApp Isn't SMS: How to Use It to Grow Your Sales

WhatsApp Isn't SMS: How to Use It to Grow Your SalesChris Dillon
Published on: 22/10/2026

WhatsApp isn't SMS. Treat it like a text blast and you lose. Here's how to use WhatsApp to grow your sales, from Chris Dillon, The WhatsApp Guy.

WhatsApp vs SMSWhatsApp automationspeed to leadvoice notes
What Is WhatsApp Automation, and What Can a Business Actually Automate?

What Is WhatsApp Automation, and What Can a Business Actually Automate?

What Is WhatsApp Automation, and What Can a Business Actually Automate?Chris Dillon
Published on: 22/10/2026

What is WhatsApp automation? The five moments every business should automate, what not to automate, and the rules to know. By Chris Dillon.

WhatsApp automationWhatsApp Business APIfollow-up
WhatsApp Business App vs WhatsApp Business API: Which Do You Need?

WhatsApp Business App vs WhatsApp Business API: Which Do You Need?

WhatsApp Business App vs WhatsApp Business API: Which Do You Need?Chris Dillon
Published on: 22/10/2026

WhatsApp Business app or API? A plain-English guide to which one your business needs, the trade-offs, and when to switch. By Chris Dillon.

WhatsApp Business APIWhatsApp Business apptemplates
How to Set Up WhatsApp in HighLevel: A Step-by-Step Guide

How to Set Up WhatsApp in HighLevel: A Step-by-Step Guide

How to Set Up WhatsApp in HighLevel: A Step-by-Step GuideChris Dillon
Published on: 22/10/2026

How to set up WhatsApp in HighLevel: connect your number, get verified, approve templates, build workflows. From the creator of HighLevel's WhatsApp course.

HighLevelWhatsApp setupWhatsApp templatesworkflows

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